Alphamax

Alphamax was a brand name used by ATBW Label Networks for home video releases for all ATBW releases. It was used mainly for the films of ATBW, Rigel Pictures, Escade Studios, Lifeworks, BTV Movies, and Langile Home Entertainment. Its name derives from the two roads Alpha Street and Max Road at the studio headquarters. It was first used in 1980 after the rise of home videocassettes from other rival companies, which would distribute them. The name would be used in previews of trailers before the movies. The one most known and recognized by fans was introduced in 1997, and is similar to the ones Disney used for their brand Buena Vista, except it usually only had narration. The brand was discontinued in 2003 following the split of Langile Corporation, but preview intros continued until 2007.

Variants
The intro is in a red background and a pink circle with Alphamax Previews in the company's font, which is similar to that of the Alien Encounters font. For Theme Regime, these bumpers were used in tandem with the Buena Vista bumpers that Walt Disney had, which used both the Alphamax and Buena Vista reels for upcoming ATBW and Disney movies respectively, though in the case of Theme Regime, it was produced by Touchstone Pictures, alongside ATBW Pictures, which also distributed the film and holds the copyright for the film.