Zach The Stick Person

Zach The Stick Person is one of ATBW Label Network's first cartoon characters they came up with, and choose him as the official mascot of ATBW over the years since his introduction in 1925, along with jeffery and fender. He has appeared in several films and promotions based on events hosted by ATBW Studios. His first appearance was Zach's Lovely Day, which was released on June 25, 1925. His first color cartoon however, would not be made until 1935, 10 years after the corporation was established. The first colored Zach Animation is Imagine Colors, which was released on June 30, 1935. However, color would later be used only by 1937, as by then they stopped doing Black & White animations and almost exclusively did colored animations with one exception being Piano Jumping Blues, which was released on June 11, 1939, which was the last Black & White animation ever to have been made by the company.

Introduction in 1925
Back when ATBW Label Networks was just brand new to the world, Eric Langile came up with three characters, one would be named Zach, a happy-go-lucky person who always stays out if trouble, Jeffery, a smart but unimpressed kind of person who often doesn't like how things go, and then Fender, the one with no torso, is uptight and always tries to keep things under control.

Their first animation that the trio would appear in was Fender's Road Trip, which was released on June 30, 1925, and stars the three riding in a Benz Patent Motor Car by Karl Benz (though everyone else was driving brass era cars or new 1920's cars of the time. This cartoon gets its honor as being one of the earliest animations to ever feature the trio and one of the only animations by the company to feature a Benz Patent Motor Car until One Way Or Another, which was released in 1935.

One Way Or Another In 1935
About 10 years after Zach was conceived in 1925, there would be a movie featuring him and the other two in 1935. This film is about Zach, Jeffery, and Fender trying to get around busy traffic on the road but instead just simply wait and be patient as best as they can.

After sitting around traffic, they do get to move and zach then waves at the end with his hand on camera (while the car still moves), and his hand flys back towards him, which hits his head off camera. Then a grey out to screen which reads "That's the end," with zach poking his head through from the right side of the screen saying what's on the screen while pointing to viewers, and then he falls down and the movie ends before the credits are read.

This movie was released onto VHS in 1982 and DVD in 1996 (though a MiniDisc movie was released in 1993). Both the VHS and DVD covers feature Zach, Jeffery, and Fender in their Benz Patent Motor Car driving on the busy road with traffic, while the MiniDisc cover just features the title of it.

Recurring Appearances
Over several decades, Zach The Stick Person continued to serve as ATBW's official mascot as well as appear in other cartoons and movies from over the years. He was still used pass the year 2000 and onward and is still being used today.

In 1971, Zach & Jeffery both appeared in a movie titled Zach & Jeffery's Fishing Trip, which the two barrow Fender's small boat and catch fish out of the water with no luck.

In 1977, Zach appeared in another movie titled Adventures Of The Big Trees, which Zach appears in a dream as if he walks on large tree branches and at one point he runs into several different colored birds fighting for the last berry their mom gave them. The blue one tells him that they all are hungry and have nothing to eat. Zach shares some food and feeds them.

Even as of today, Zach is still used as ATBW's mascot, as he even made a cameo in BambitoTalk, which is a compilation of funny videos without any narration that ran from December 20, 2014 to November 20, 2015. The famous Zach Face logo appears in this series (though he never actually made any appearances in the actual show but only the website).

Success
Over the years the Zach Face Logo has been very successful for not just the company but the entire animation industry as well. He also even appears as the logo for ATBW Blog, which was established in 1990.

Zach The Stick Person is also often used by almost every subsidiary owned by Langile Corporation under the ATBW division, including ATBW Blog and PBLOG.