Gerapple Challenge

The Gerapple Challenge was a viral trend across ATBW Blog which started after Seychelle Woods from Hanging With Seychelle is seen swallowing one. The episode first aired on July 7, 2020 and a video was posted on July 8, 2020, which eventually spawned the trend. The challenge involves people intentionally swallowing Gerapples, which are white hexagon shaped cleaning tablets with brown powder inside and even though they are not toxic, the plastic taste outside and poopy taste inside makes them generally inedible. And while they exploded in popularity in July of 2020, similar products were made since 1963 and were sold since 1993, but the products have been unheard of until the trend started on July 8, 2020, even after having been sold.

ATBW Holdings LLC has already started taking down any videos having to do with Gerapples shortly after the trend started and has since terminated more than 450,000 accounts that have posted the trend on their site. They are also banning anything on their other sites including PBLOG, owned by ATBW since 2000. They have even been featured in California City Show and Reese Comedies, alongside Belle & Bella Tiktoks, Central Comedies and its subsidiary Rollin Comedies since July 2020.

On August 12, 2020, light up variants of gerapples were released, which quickly flew off store shelves. These gerapples are the same as the regular ones, except that they glow brightly in different colors after being swallowed. They also glow brightly when there is no light present.

As of September 27, 2020, the challenge is now officially over.

Consumption Of Grapples
While the consumption of them has been practiced since around 1991, it became a viral trend in July of 2020. Before then, this was mostly unheard of. Many ATBW Celebrities including Blueberry Escade have swallowed them.