ATBW Pictures Logo History

This page shows the full history of the ATBW Logo after ATBW Label Networks was founded on March 25, 1925 as the successor to Langile Studios, which in turn was a division of Langile Corporation.

First Logo (1925 - 1930)
The first ATBW Logo was made to be ATBW's official logo. The first ATBW Cartoon featuring this logo was Langile Dance, released on April 6, 1925. It was titled An ATBW Picture Presentation From Langile Corporation as ATBW's first three years was a division of Langile Corporation, alongside Eric Lawn Mowers, Spade Lawn Mowers, Langile Motor Company, Eric Motor Company, and Eric Air Conditioners, which were also divisions of the same company. In 1928, when the Brand Division Of Langile Corporation was founded to serve as a brand name for the consumer companies, ATBW and other companies owned by Langile Corporation were made from divisions to subsidiaries.

The logo has a dark grey background in the films, which in turn is nearly black, and the logo fades in and out. The logo does not have a specific fanfare and used the cartoon fanfare instead, but in turn was actually a painting made by Eric Langile, who also designed the previous logo for Langile Studios, which used Sticky Squirrel as its mascot, which in turn is nearly similar to Zach The Stick Person, which was made to be ATBW's mascot, which Langile retained the rights to and would become their iconic cartoon character. However, unlike with Sticky, Zach wouldn't actually be featured as a mascot until as late as 1930. Sticky was made the mascot after Langile Studios was formed as a company.

The closing logo would replace An ATBW Picture with The End in the circle. The From Langile Corporation byline remains in both the opening and closing logos. The last cartoon with this logo was Jeffery & Fender Accolades, released on February 4, 1930, before being replaced by the second logo in the next cartoon. The logo is only six seconds long and there is no sound effects in the logo, as previously stated, is a painting made by Eric Langile. The same would also be made in logos, including the second logo. The font in the logo is nearly similar to that of the font used by the Coca Cola company. which was eventually founded in 1950 and owned by ATBW Label Networks since 1995. Many history cartoons made by ATBW re-released to VHS and DVD in the 1920's and the 1930's still use their respective logos, as they were released by Langile Home Entertainment, which in turn was the spin-off company to ATBW's predecessor Langile Studios, which was owned by Thomas Langile.

5th Anniversary (1930)
In 1930, when ATBW was about to be 5 years old, Zach's face was used, making this the first ATBW logo to feature the Zach Face. The 5th anniversary logo was used in 1930, until July 7, 1930 when the standard logo was released. At the bottom of the logo reads An ATBW Picture By Langile Corporation in grey text. This would continue with many future logos until ATBW's 75th anniversary in 2000, despite the logo debuting in 1999.

This logo is the same as the previous logo, as being a painted logo filmed by Eric Langile that would be featured in films from 1930. The whole logo fades in over a dark grey background that is nearly black, which again is six seconds. The logo uses fanfare from its respective cartoons and films, and the closing logo also replaces An ATBW Picture with The End with By Langile Corporation intact. However, due to the new logo text position in favor of the Zach Face logo, meaning that the An ATBW Picture text is significantly smaller than in the previous logo, this would make the text harder to see in a smaller format. This was fixed after the 5th anniversary logo to be more visible and easier to see to avoid problems with movie theaters, though due to the big screen, the logo was still easier to see, even if the The End text is where An ATBW Picture is.

The An ATBW Picture would be used for 15 years until 1945 when the company switched over to ATBW Pictures. The first colorized logo was in 1935, but it wouldn't be until 1940 when the text would become red, thus being called "ATBW Red," which was used since then and still continues its life in use today. The first logo to go by its current name ATBW Pictures was unveiled in 1945 on it's 20th anniversary, while still keeping it below the Zach Face like the previous logos would.

The 5th anniversary logo would eventually be phased out after 17 cartoons and 5 movies.

Standard Logo (1930 - 1935)
In 1930, when ATBW was about to be 5 years old, Zach's face was used, making this the first ATBW logo to feature the Zach Face. The 5th anniversary logo was used in 1930, until July 7, 1930 when the standard logo was released. At the bottom of the logo reads An ATBW Picture By Langile Corporation in grey text. This would continue with many future logos until ATBW's 75th anniversary in 2000, despite the logo debuting in 1999.

In the standard variant, the same happens as in the previous logos, in which the logo is displayed over a dark grey background image in both the opening and closing logos. This again is a painting filmed by Eric Langile for new cartoons and films from the company. The closing logo was corrected with The End being where Five Years once was for its 5th anniversary.

The first appearance of this logo was in a cartoon released on July 13, 1930, and would continue usage until One Way Or Another in 1935 when the logo was colorized and ATBW was 10 years old. The logo also uses fanfare from specific cartoons and movies produced by the company like it has been with the previous logos, and the style of this logo would continue for 70 years until ATBW was 75 years old in 2000, though its 75th anniversary logo was unveiled in late 1999, which is mostly the same as the 1990 logo.

This logo is more common than the first logo or the anniversary variants of the logo, and many history cartoons made in the 1930's and 1940's used in schools distributed by Langile Home Entertainment all retain this logo, though ones re-released by ATBW used future logos instead of the original logo from their era, making the logo barred from history. Until 1990, many films re-released by ATBW also sometimes used tandem logos, both with the original one it was released and the current logo of the year it was re-released.

10th Anniversary (1935)
When One Way Or Another was released on April 17, 1935, the logo was colorized, having a brownish background instead of dark grey, while the text remains grey from the previous form of the logo. It is still the same logo as the previous logo. This logo would be used until the standard version was released in The Vehicle Persuit on October 6, 1935.

In this logo, the entire thing fades in while the logo is over a dark brown background with fanfare from its film being used in it. Tenth Anniversary is shown inside the Zach Face like the previous 5th anniversary logo was, except it read Five Years. The same cake eyes and logo design since its release in 1935 would continue for 15 more years until it was redesigned again in 1950.

The last film using the 10th anniversary variant was Zach To The Rescue, released on September 26, 1935, before it was standardized in the next film. The same issue with this logo with the 5th anniversary logo also meant that it had to be fixed afterwards, with The End being where Tenth Anniversary would be.

The logo again is also a painting filmed by Eric Langile as with the previous logos, and like those logos, it was also six seconds long, except in this logo, tan paint was used to paint the Zach Face, and brown was used to paint the background in the logo.

This and the standard one were the last logos with the gray text before being replaced by the iconic ATBW Red colored text in 1940.

Colorized Logo I (1935 - 1940)
The colorized logo was introduced in The Vehicle Persuit. It is the first standard colorized logo made by ATBW. The logo is the same as the 10th anniversary one, except with the closing logo having The End where the Tenth Anniversary was. This is also the last logo to have grey text before becoming obsolete and being replaced with its current iconic ATBW Red text, which is the most well known text color of the company. ATBW Red was originally adopted in December 1939, but didn't get released until January 1940, after redesigning the logo a second time.

The logo's last appearance was in Jimbo Rabbit II: The Way Of The Mountain, released on January 30, 1940, before getting its gray text changed to its iconic ATBW Red text, in which the same Zach Face from the black and white logo would continue to be used until 1950, when it got a new one.

The re-release of Jimbo Rabbit II: The Way Of The Mountain on January 30, 1990 would still use the original logo, but only for the VHS re-release. The DVD re-release on April 7, 1996 replaces it entirely with the 1990 logo instead, though Langile Home Video re-releases still maintain this logo. The next logo would in 1940, as well as the redesign in 1945 would keep the 1930 incarnation of the Zach Face until 1950.

Colorized Logo II (1940 - 1945)
The second incarnation of the colorized logo was released, with its first appearance in The Adventures Of Zach The Stickman, released on February 16, 1940. This is the first logo to use the iconic ATBW Red as the text color, as well as the last one to read An ATBW Picture By Langile Corporation before being changed in the twentieth anniversary logo to ATBW Pictures A Langile Corporation.

The logo this time is painted by Eric Langile Jr. instead of his dad with the previous logos, and is typically over a crimson background instead of a brown one like in the previous one, though for the 20th anniversary logo, it would be replaced by a gradient fading from dark red at the top to pinkish-white at the bottom.

The last film having this logo was Jimbo Rabbit III: Jimbo Vs. Jack, which was released on January 16, 1945, and re-releases of all ATBW films with this logo were re-released by Langile Home Entertainment, as where the official ATBW re-releases would replace the logo with the current one on the date it was re-released.

Christmas movies released by the company often had By Langile Corporation in green instead of ATBW Red, and would be over a white background instead of a crimson one, though the 1945 one has a gradient, which remains even in the Christmas movies.

The logo is nearly the same as the 1935 one, except with ATBW red text and a crimson background, but are identical otherwise in duration being 10 seconds long just like all the other previous logos and would still be silent with exceptions to some films having a specific fanfare, which would continue on even in today's logo. The 2015 logo is nearly similar to this and the 1990 logo, but would not be used until many years later when the company turned 90 years old.

Twentieth Anniversary (1945)
The Twentieth Anniversary logo first debuted in The Journey Of Flying Carps, released on January 29, 1945, and the last film with it was Radical Racers, released on October 15, 1945. This is the first logo to go by its current name as ATBW Pictures, and the last logo released to feature the 1930 Zach Face logo before the 3rd one in 1950.

The byline By Langile Corporation is also changed to A Langile Corporation and the 20th anniversary logo would have Twentieth Anniversary written inside the Zach Face in gold. This one was again done by Eric Langile Jr., and the logo sits over a red to white gradient, as previously mentioned above.

Re-releases under Langile Home Entertainment, as with many of their previous re-releases, would still retain this logo, even those re-released in the current millennia, as where official ATBW re-releases would have the logo changed to the one on the date of its re-release. 1990 re-releases use the 1990 logo, as Langile ones still maintain their original logo.

This logo was oddly featured in tandem with the 1975 logo when Pinto On The Way To Artesonraju (originally released May 16, 1945) was re-released on April 21, 1980, as well as Fender's Countryside Farm (originally released April 29, 1945) was re-released on May 23, 1980, though this was eventually fixed for future copies of the re-released films that year, only having the 1975 logo in it.

Colorized Logo III (1945 - 1950)
The standardized logo first appeared in Three Bells Of London, released on October 23, 1945. This was the last logo to use the 1930 Zach Face before being replaced by a new one in 1950. This logo was again designed by Eric Langile Jr., but with the closing logo having The End where Twentieth Anniversary would have been for the 20th Anniversary logo. The last film to feature this logo was Red Panther Vs. Blue Panther, released on February 4, 1950.

This logo is mostly the same as the 20th anniversary logo, just without Twentieth Anniversary inside the Zach Face. The most famous movie which used this logo was The Blue Friendly Panther, released on May 16, 1948. Re-releases by Langile Home Entertainment used this logo, with ATBW re-releases using the current logo on the date of the re-releases of those films, with one exception being the 1998 DVD re-release of The Blue Friendly Panther: 50th Anniversary Edition, for both the opening and the closing logo. The 1990 logo would still debut in the opening before the menu otherwise.

This is also the last logo to use the 1925 font before changing to the next font for the 1950 logo, but the next one would still be designed in the same style for many of the next logos onward, the last one being used in the 1990 logo, which has ATBW Pictures A Langile Corporation below the Zach Face logo.

Even though the logo was changed in 1950, 1975, 1990, 2000, and 2015 by the company, this logo is still used at the last ATBW Store & Grille to this day, which once used to be a former diner chain owned by the company that first opened in 1945. The logo used there is used as the sign as well as inside under permission from the company, and the current owner there now has decided to keep the logo intact, as well as the old recipes that the restaurant once had before it was sold to the businessman. Many movies from the company before 1950 are still used inside.

There were originally 5,000 locations after first opening in 1937, but ended up closing the chain entirely in 1945 with last remaining location being sold off to an independent businessman. Since then, the restaurant is no longer affiliated with the company in any way except in name.

25th Anniversary (1950)
The 25th anniversary logo debuted in The Family Picnic on February 25, 1950. This logo is notably more still and more detailed than the previous logo. It is still a painting by Eric Langile Jr., but the logo this time is painted on a refined canvas piece. This is also the first logo in High Fidelity ratio, as well as still maintaining the design of it's previous logo, under a more modern design. The logo also removes the cake slice eyes the previous logo had, but would eventually be reinstated in the 1990 logo.

The standard logo eventually debuted in The Adventures Of Fender: The Great Giving, released on November 13, 1950, which would eventually continue use in many future films of the 1950's, 1960's, and even the early 1970's as well, the last film with the 1950 logo was Pido & Friends Save The Food Party, released on January 16, 1975.

The logo is also over a pastel red background, similar to that of pink, though in some releases as in Christmas movies, it was over a white background with a green byline. Re-releases by Langile Home Entertainment still have this logo intact, while ATBW re-releases updated the logo, though the Pido movies re-released and marketed for sale at Pido's Pizza Place keep it intact.

The 25th anniversary logo also kept 25 years inside the Zach Face in both the opening and closing logos, with the closing logo replacing ATBW Pictures with The End, though this would eventually be phased out later in 1960, to the same style that the company. Later logos would eventually be redefined for releases in the late 1960's and early 1970's.

Standard Logo (1950 - 1975)
The logo became standard after the last 25th anniversary film The Blue Friendly Panther 2: Blue Meets Red was released on October 26, 1950, starting with The Adventures Of Fender: The Great Giving, released on November 13, 1950. The logo again also has a pastel red background and has been prominent in The Dancing Bass Fish (the first four movies), Silver Quartz and its sequel, Blue Marauder, Orange Omega, Red Epsilon, and many other famous ATBW movies.

The text here is no longer similar to that of the Coca Cola company's font, but instead a plain font, but it is still in the ATBW Red color like in the previous 1940 logo. There were still other variations of this logo, including a one with a grey background in both Silver Quartz movies, as well as light blue in Blue Marauder, orange in Orange Omega, and a more reddish background in Red Epsilon.

Re-releases by Langile Home Entertainment retained this logo, but ATBW re-releases changed it, though kept the logo intact for movies airing on Lifeworks Networks, CLP Networks, and formerly the ATBW Channel until 2007.

Pido's Pizza Place prior to becoming a property of ATBW Label Networks in 1980 has had a distribution deal with the company, with many movies and cartoons released by them with the chain producing the animation.

50th Anniversary (1975)
The 50th Anniversary logo first debuted in Pido & Friends Save Valentines Day, released on February 3, 1975, and the last film to use the 50th anniversary variant was Turning With A Twist, released on September 22, 1975.

This logo is the first logo to be done on paper instead of a painting like in the previous logos. This is also the first logo to be computerized, as the design was also done on computer after being drawn, rather than being filmed as a painting like in many of the previous logos. This logo was designed by Jon & Opus LLC, which had also been responsible for logo designs of other companies in the past.

Re-releases of this film by Langile Home Entertainment retain this logo, as where ATBW re-releases replace it with the current logo. The logo still airs in movies made using this logo on Lifeworks and CLP, and formerly ATBW Channel until 2007.

The font is also changed to the font its then parent company Langile Corporation had used since 1969, making it another reason for the logo to be changed to have the font in this design alongside its parent company.

Standard Logo (1975 - 1990)
The logo became standard starting with Pido & Friends Meet The Mummy, released on October 16, 1975, and the last logo that would use this logo was An Escade's Journey, released on March 16, 1990 alongside Escade Studios. This is the third longest logo used, following the 1930 logo second and the 1950 logo first.

The logo is over a pink background, but includes variations like the other logos did, and was the logo of the late 1970's and 1980's. Re-releases from Langile Home Entertainment retain the original logo, while ATBW re-releases replace it with the current one of the time of their current logo, though it is still used in airings of movies on Lifeworks and CLP.

Despite the logo being replaced in 1990, as well as the eventual separation of Langile Corporation in 2003, the font from this logo is still used by AEL Air Conditioners to this day, with the Zach Face previously used by them in 2013 until being bought by another company in 2015, when it was forced to remove it. The logo font still continues, but is no longer in ATBW Red but instead in Blue font.

Following the upcoming release of ATBW Blog on April 4, 1990, the logo had been changed again as a direct result, but also saw major change to that logo, which would also continue on in the 2000 logo as well.

Fifth Logo (1990 - 1999)
The fifth logo was unveiled in February of 1990 as a result of the upcoming launch of ATBW Blog. It is the company's first CGI animated logo as well as the last still animated logo. It is also the last logo to keep the same logo design of its previous logos before getting redesigned in 1999. The first film to use this logo was Something Amazing, released on April 6, 1990, and the last film using it was iMac G3 Girls Documentary, released on December 13, 1999.

The logo centers over a beach with the city near it in black, and a cloudy sky with grey clouds moving to the right. Unlike other logos of its time, the logo was entirely CGI and the logo would eventually be recycled into the 2000 logo, making it the first time a logo has used recycled parts since the 1930 logo which continuously recycled elements from previous variations of that logo.

This logo is also common as re-releases by Langile Home Entertainment and ATBW both use it for their new re-releases; but ATBW only used it in re-releases for VHS releases in the 2000's, which had been discontinued in the early 1990's after adopting CD and eventually DVD later on. The logo is still commonly used on TV airings of logos, and ATBW Zach McEwen Studio still uses the Zach Face from this logo to this day despite being changed in late 2014 for the 2015 logo.

In the 1998 re-release of The Sticky Squirrel Movie, the word ATBW is removed and replaced by Langile, spelling Langile Pictures instead of the usual ATBW Pictures, referring to the past back in the time before ATBW. The color is also changed to its parent company's color. Sticky's head also appears instead of the iconic Zach Face in that film.

75th Anniversary (2000)
The 75th Anniversary was released in December 1999 for the year 2000, starting with its first film Daddy Whites Christmas, released on December 27, 1999. The last film with the 75th anniversary variant was Signature Deer Meets The Wedgeheads, released on November 2, 2000. It was standardized starting with Silver Quartz: The New Millennium, released on November 16, 2000.

This logo is known for being the first logo to be animated and the second logo to be made in CGI form. The logo starts with ATBW flying from the top left and pictures flying from the bottom right flying towards the center from the directions as the camera zooms a bit closer. The logo and byline eventually fade in and 75 Years fades in with the Zach Face.

The logo is still featured in re-releases by both Langile Home Entertainment and ATBW themselves, and is still intact in TV airings of movies. It still recycles the elements of the previous 1990 logo, including the background, beach, and black city, and the animation is extended to 20 seconds instead of 10 seconds the logo previously once was prior.

The last movie with the previous logo was Fender & Smiley Meet Sticky, released on January 16, 2000, but only the closing logo. The first film with the closing logo of this type was Pido & Friends Into The New Millennia, released on February 4, 2000. The closing logo would eventually become standard following the release of Fender & Smiley Y2K Movie, and would eventually become standard after Silver Quartz: The New Millennium, released on November 16, 2000 and onward. This logo would be seen in 15 movies for both logos, with others having the standardized closing logo afterward.

The logo can still be found on many DVD films printed on the cover art, as with all the other movies within the logo timespans.

Standard Logo (2000 - 2003)
After becoming standard starting with Silver Quartz: The New Millennium on November 16, 2000, it eventually became standard and would be featured in 3 future films in the same year. It is the same as the previous logo, being CGI, except for the byline fading in a second after the Zach Face, thus removal of 75 Years from the logo. This is also the last logo with the original Langile Corporation byline before being changed to A Langile Mediaworks Corporation following the split 3 years later.

This logo was prominent in films released from 2000 to 2003. The last film that was released under the Langile Corporation nameplate was Theme Regime, released on May 15, 2003, which was co-produced with Touchstone Pictures (Walt Disney Pictures), before being moved to Langile Mediaworks Division 15 days later on May 30, 2003.

The logo is still intact in both Langile Home Entertainment re-releases and some ATBW re-releases, with movie airings retaining the logo. Some variations of this logo include one where after the logo fades, the scene remains with the camera zooming onto the beach in Big Daddy & Little Man (BTV Films), released on July 27, 2002, and one where the logo remains intact and zooms away from the logo into the boat where the captain and his boat are stationed at in Elephant Buoy: The Movie (Elephant Studios), released on September 5, 2002. The logo eventually fades out afterwards after a hallucination in that film, but the sky from the logo remains until the clouds fade away, creating a bright sunset afterwards while out in the ocean.

The logo also has no fanfare except in the horror film Monkey Man, released on October 12, 2002 alongside Warner Bros. A lethal storm with many rumbles of thunder plays in the background of both logos, with crimson letters in the ATBW logo of the film. The original logos appear as closing logos in that film otherwise.

Standard Logo (2003 - 2015)
After Langile Corporation split into two companies; LMC and LCB on May 30, 2003, the logo had been revised to meet up with the new company it was moved to, and as a result, the byline had been completely changed from A Langile Corporation to A Langile Mediaworks Corporation. The font was also changed to Agency FB for the byline instead of the Alien Encounters font it previously had, which would continue on by ATBW Label Networks, even after eventually becoming independent on September 17, 2019.

The first film to use this logo was A Regal Journey, released on June 6, 2003 alongside Escade Studios. The byline would eventually remain into the 2015 logo until September 17, 2019 when the company became independent. Increase in growth of the company in the 1990's and the fear of continous growth was to blame for both splits in 2003 and 2019 respectively.

The logo was revised in 2008 starting with Ameritz In California City: The HD Movie on July 29, 2008, with the logo upgrading from 480p to 720p. It would eventually be followed by a redesign for October 2012 starting with Detectives Jamal & Jaheem, released on October 16, 2012, where it was then upgraded to 1080p and added a slightly darker sky and the city is no longer black, but very dark, and the text is 3D and reflective with the water showing reflections of the flying red letters. The last film to use the logo entirely is iMac G3 Christmas, released on December 13, 2014. The last movie with the original 480p version was Fender & Smiley: The ATBW Blog Heroes, released on July 16, 2008 and the last film with the 2008 revision was Amory The Bad Woman 125: Make Ends Meet, released on October 3, 2012. All three logos are exactly identical in nature otherwise.

This is one of the most recognizable logos of the 20th century and one of the three logos using the 1990 Zach Face, the other two being the 1990 logo and the original 2000 logo. It would eventually be replaced by the 2015 logo later on in December 2014 following the release of The Simplicity Family Show Christmas on December 27, 2014.