Lifeworks Inc.

Lifeworks Inc. is an entertainment programming company owned by ATBW Holdings LLC under ATBW Label Networks. It operates different channels for different topics, reality, movies, etc., and has been owned by ATBW Label Networks since 1994, being purchased on the same day as Escade Group. Lifeworks remained as is until 2004 when it was rebranded by the company.

Different channels of Lifeworks is Lifeworks Reality, Lifeworks Movies, Lifeworks Shop, and Lifeworks Lifestyles, with movie channels being Lifeworks Drama, Lifeworks Comedy, Lifeworks Action, Lifeworks Family, Lifeworks Horror, and Lifeworks Holiday, all airing only ATBW movies and movies under their subsidiaries since 1995.

History
It was founded in 1950 as a fashion catalog magazine publishing company which would publish magazines every weekday. It eventually started a TV channel in 1954 that airs catalogs on air and on radio since 1953. In 1957, it eventually started a movie channel that aired movies, with the company eventually being bought out by Horton & Mitchell in 1964, which Horton & Mitchell have already been merged into since 1947, Horton being established in 1933 and Mitchell being established in 1937.

Horton, which focused on department stores, and Mitchell, which focused on clothing, would use Lifeworks to make advertisements for Horton Department Stores while inside the stores. In 1967, they eventually took control over the movie division as well, which would produce films, while also keeping it's catalog channel as well, airing in 1970. In 1975, Lifeworks Television was launched, airing TV shows, which would eventually also be launched with Lifeworks Music Hits the same year.

In 1990, Horton & Mitchell split again in two, closing Horton Department Stores in 1987, and Horton & Mitchell being two separate companies again. Lifeworks was also split independently that same year as Lifeworks Communications. Lifeworks Communications was eventually taken over by ATBW Label Networks in 1994 and in 1995, ATBW completely closed it's catalogue and fashion division and made Lifeworks exclusively a media company. That same year, it's music channel was dismantled and ATBW also made it's existing channels to air merely ATBW Shows and movies and shows under it's subsidiaries.

In 2004, it was rebranded, being made exclusively an ATBW Movie Channel and Escade Reality Channel provider, but Escade Corp eventually launched its own reality channel of its own, making Lifeworks mixed reality and still a movie channel. It was added to ATBW+ on November 10, 2019 when the service was released and airs its own reality content different from ATBW Fuse and Escade Reality, which also air their own reality shows.

Control
Even though Lifeworks is wholly owned by ATBW Label Networks, Escade Studios often uses it for distributing movies, even having the "An Escade Company" as the logo byline, since both Escade and Lifeworks are almost similar in terms of content, both do reality and fiction movies, but they often use Lifeworks for reality films while Escade Studios uses their main one for content more focused on their own content.

Since being owned by ATBW in 1994, it was used primarily to co-distribute films from Escade Corporation, which ATBW also bought that same year. It is still used to co-distribute Escade films to this day, though it is sometimes used for ATBW Fuse films as well. Before ATBW ownership, the company used to distribute films based on history or family movies not ATBW, but independently.

Controversy
Prior to their acquisition date in 1994, the network used to air Cops, distributed by FOX, which would air on the network. However since then, Cops no longer airs on the network and only airs content from ATBW or its subsidiaries. Essentially, ATBW continued airing Cops years after acquisition of the company on the Lifeworks Network, the last time airing on it was on June 17, 1998, before removing it entirely from the network, making Cops the last non-ATBW show to air on the network. This essentially killed the originality of Lifeworks.

After Cops was removed from the network, Lifeworks began receiving negative reviews and started to collapse from burden. People were demanding that ATBW would keep the network original, but the company refused and wanted Lifeworks to be exclusively an ATBW Network, as it was owned by them. As a consequence of the protest that followed the removal of original programming, the network has been negatively impacted ever since 1998.

In 2004, ATBW announced that it would become exclusively a movie network, permanently closing the original Lifeworks Network, replacing it with Lifeworks Reality for reality shows and films, and created additional networks for movies of different genres. This sparked an even bigger protest than 6 years prior, even resulting in ATBW and even their parent company Langile Mediaworks Division at the time to be impacted significantly by the 2004 Lifeworks Protest and as a consequence of this decision, ATBW has been under hard burden ever since 2004 and still continues to be impacted to this day.