ATBW Pictures Logo History

This page shows the full history of the ATBW Logo after ATBW Label Networks was founded on March 25, 1925 as the successor to Langile Studios, which in turn was a division of Langile Corporation.

First Logo (1925 - 1930)
The first ATBW Logo was made to be ATBW's official logo. The first ATBW Cartoon featuring this logo was Langile Dance, released on April 6, 1925. It was titled An ATBW Picture Presentation From Langile Corporation as ATBW's first three years was a division of Langile Corporation, alongside Eric Lawn Mowers, Spade Lawn Mowers, Langile Motor Company, Eric Motor Company, and Eric Air Conditioners, which were also divisions of the same company. In 1928, when the Brand Division Of Langile Corporation was founded to serve as a brand name for the consumer companies, ATBW and other companies owned by Langile Corporation were made from divisions to subsidiaries.

The logo has a dark grey background in the films, which in turn is nearly black, and the logo fades in and out. The logo does not have a specific fanfare and used the cartoon fanfare instead, but in turn was actually a painting made by Eric Langile, who also designed the previous logo for Langile Studios, which used Sticky Squirrel as its mascot, which in turn is nearly similar to Zach The Stick Person, which was made to be ATBW's mascot, which Langile retained the rights to and would become their iconic cartoon character. However, unlike with Sticky, Zach wouldn't actually be featured as a mascot until as late as 1930. Sticky was made the mascot after Langile Studios was formed as a company.

The closing logo would replace An ATBW Picture with The End in the circle. The From Langile Corporation byline remains in both the opening and closing logos. The last cartoon with this logo was Jeffery & Fender Accolades, released on February 4, 1930, before being replaced by the second logo in the next cartoon. The logo is only six seconds long and there is no sound effects in the logo, as previously stated, is a painting made by Eric Langile. The same would also be made in logos, including the second logo. The font in the logo is nearly similar to that of Lifeworks Inc., which was eventually founded in 1950 and owned by ATBW Label Networks since 1995. Many history cartoons made by ATBW re-released to VHS and DVD in the 1920's and the 1930's still use their respective logos, as they were released by Langile Home Entertainment, which in turn was the spin-off company to ATBW's predecessor Langile Studios, which was owned by Thomas Langile.

5th Anniversary (1930)
In 1930, when ATBW was about to be 5 years old, Zach's face was used, making this the first ATBW logo to feature the Zach Face. The 5th anniversary logo was used in 1930, until July 7, 1930 when the standard logo was released. At the bottom of the logo reads An ATBW Picture By Langile Corporation in grey text. This would continue with many future logos until ATBW's 75th anniversary in 2000, despite the logo debuting in 1999.

This logo is the same as the previous logo, as being a painted logo filmed by Eric Langile that would be featured in films from 1930. The whole logo fades in over a dark grey background that is nearly black, which again is six seconds. The logo uses fanfare from its respective cartoons and films, and the closing logo also replaces An ATBW Picture with The End with By Langile Corporation intact. However, due to the new logo text position in favor of the Zach Face logo, meaning that the An ATBW Picture text is significantly smaller than in the previous logo, this would make the text harder to see in a smaller format. This was fixed after the 5th anniversary logo to be more visible and easier to see to avoid problems with movie theaters, though due to the big screen, the logo was still easier to see, even if the The End text is where An ATBW Picture is.

The An ATBW Picture would be used for 15 years until 1945 when the company switched over to ATBW Pictures. The first colorized logo was in 1935, but it wouldn't be until 1940 when the text would become red, thus being called "ATBW Red," which was used since then and still continues its life in use today. The first logo to go by its current name ATBW Pictures was unveiled in 1945 on it's 20th anniversary, while still keeping it below the Zach Face like the previous logos would.

The 5th anniversary logo would eventually be phased out after 17 cartoons and 5 movies.

Standard Logo (1930 - 1935)
In 1930, when ATBW was about to be 5 years old, Zach's face was used, making this the first ATBW logo to feature the Zach Face. The 5th anniversary logo was used in 1930, until July 7, 1930 when the standard logo was released. At the bottom of the logo reads An ATBW Picture By Langile Corporation in grey text. This would continue with many future logos until ATBW's 75th anniversary in 2000, despite the logo debuting in 1999.

In the standard variant, the same happens as in the previous logos, in which the logo is displayed over a dark grey background image in both the opening and closing logos. This again is a painting filmed by Eric Langile for new cartoons and films from the company. The closing logo was corrected with The End being where Five Years once was for its 5th anniversary.

The first appearance of this logo was in a cartoon released on July 13, 1930, and would continue usage until One Way Or Another in 1935 when the logo was colorized and ATBW was 10 years old. The logo also uses fanfare from specific cartoons and movies produced by the company like it has been with the previous logos, and the style of this logo would continue for 70 years until ATBW was 75 years old in 2000, though its 75th anniversary logo was unveiled in late 1999, which is mostly the same as the 1990 logo.

This logo is more common than the first logo or the anniversary variants of the logo, and many history cartoons made in the 1930's and 1940's used in schools distributed by Langile Home Entertainment all retain this logo, though ones re-released by ATBW used future logos instead of the original logo from their era, making the logo barred from history. Until 1990, many films re-released by ATBW also sometimes used tandem logos, both with the original one it was released and the current logo of the year it was re-released.

10th Anniversary (1935)
When One Way Or Another was released on April 17, 1935, the logo was colorized, having a brownish background instead of dark grey, while the text remains grey from the previous form of the logo. It is still the same logo as the previous logo. This logo would be used until the standard version was released in The Vehicle Persuit on October 6, 1935.

In this logo, the entire thing fades in while the logo is over a dark brown background with fanfare from its film being used in it. Tenth Anniversary is shown inside the Zach Face like the previous 5th anniversary logo was, except it read Five Years. The same cake eyes and logo design since its release in 1935 would continue for 15 more years until it was redesigned again in 1950.

The last film using the 10th anniversary variant was Zach To The Rescue, released on September 26, 1935, before it was standardized in the next film. The same issue with this logo with the 5th anniversary logo also meant that it had to be fixed afterwards, with The End being where Tenth Anniversary would be.

The logo again is also a painting filmed by Eric Langile as with the previous logos, and like those logos, it was also six seconds long, except in this logo, tan paint was used to paint the Zach Face, and brown was used to paint the background in the logo.

Colorized Logo I (1935 - 1940)
The colorized logo was introduced in The Vehicle Persuit. It is the first standard colorized logo made by ATBW. The logo is the same as the 10th anniversary one, except with the closing logo having The End where the Tenth Anniversary was. This is also the last logo to have grey text before becoming obsolete and being replaced with its current iconic ATBW Red text, which is the most well known text color of the company. ATBW Red was originally adopted in December 1939, but didn't get released until January 1940, after redesigning the logo a second time.

The logo's last appearance was in Jimbo Rabbit II: The Way Of The Mountain, released on January 30, 1940, before getting its gray text changed to its iconic ATBW Red text, in which the same Zach Face from the black and white logo would continue to be used until 1950, when it got a new one.

The re-release of Jimbo Rabbit II: The Way Of The Mountain on January 30, 1990 would still use the original logo, but only for the VHS re-release. The DVD re-release on April 7, 1996 replaces it entirely with the 1990 logo instead, though Langile Home Video re-releases still maintain this logo. The next logo would in 1940, as well as the redesign in 1945 would keep the 1930 incarnation of the Zach Face until 1950.

Colorized Logo II (1940 - 1945)
The second incarnation of the colorized logo was released, with its first appearance in The Adventures Of Zach The Stickman, released on February 16, 1940. This is the first logo to use the iconic ATBW Red as the text color, as well as the last one to read An ATBW Picture By Langile Corporation before being changed in the twentieth anniversary logo to ATBW Pictures A Langile Corporation.

The logo this time is painted by Eric Langile Jr. instead of his dad with the previous logos, and is typically over a crimson background instead of a brown one like in the previous one, though for the 20th anniversary logo, it would be replaced by a gradient fading from dark red at the top to pinkish-white at the bottom.

The last film having this logo was Jimbo Rabbit III: Jimbo Vs. Jack, which was released on January 16, 1945, and re-releases of all ATBW films with this logo were re-released by Langile Home Entertainment, as where the official ATBW re-releases would replace the logo with the current one on the date it was re-released.

Christmas movies released by the company often had By Langile Corporation in green instead of ATBW Red, and would be over a white background.

Twentieth Anniversary (1945)
The Twentieth Anniversary logo first debuted in The Journey Of Flying Carps, released on January 29, 1945, and the last film with it was Radical Racers, released on October 15, 1945. This is the first logo to go by its current name as ATBW Pictures, and the last logo released to feature the 1930 Zach Face logo before the 3rd one in 1950.

The byline By Langile Corporation is also changed to A Langile Corporation and the 20th anniversary logo would have Twentieth Anniversary written inside the Zach Face in gold. This one was again done by Eric Langile Jr., and the logo sits over a red to white gradient, as previously mentioned above.

Re-releases under Langile Home Entertainment, as with many of their previous re-releases, would still retain this logo, even those re-released in the current millennia, as where official ATBW re-releases would have the logo changed to the one on the date of its re-release. 1990 re-releases use the 1990 logo, as Langile ones still maintain their original logo.

This logo was oddly featured in tandem with the 1975 logo when Pinto On The Way To Artesonraju (originally released May 16, 1945) was re-released on April 21, 1980, as well as Fender's Countryside Farm (originally released April 29, 1945) was re-released on May 23, 1980, though this was eventually fixed for future copies of the re-released films that year, only having the 1975 logo in it.

Colorized Logo III (1945 - 1950)
The standardized logo first appeared in Three Bells Of London, released on October 23, 1945. This was the last logo to use the 1930 Zach Face before being replaced by a new one in 1950. This logo was again designed by Eric Langile Jr., but with the closing logo having The End where Twentieth Anniversary would have been for the 20th Anniversary logo. The last film to feature this logo was Red Panther Vs. Blue Panther, released on February 4, 1950.

This logo is mostly the same as the 20th anniversary logo, just without Twentieth Anniversary inside the Zach Face. The most famous movie which used this logo was The Blue Friendly Panther, released on May 16, 1948. Re-releases by Langile Home Entertainment used this logo, with ATBW re-releases using the current logo on the date of the re-releases of those films, with one exception being the 1998 DVD re-release of The Blue Friendly Panther: 50th Anniversary Edition, for both the opening and the closing logo. The 1990 logo would still debut in the opening before the menu otherwise.

This is also the last logo to use the 1925 font before changing to the next font for the 1950 logo, but the next one would still be designed in the same style for many of the next logos onward, the last one being used in the 1990 logo.

25th Anniversary (1950)
The 25th anniversary logo debuted in The Family Picnic on February 25, 1950.